Most of this industry runs on promises.
We run on numbers.
BasePoint plans and delivers field marketing campaigns across the UK for major brands.
There are only two campaigns we run.
Residential and Events. Both are field marketing. Both are backed by data.
LiveStructured campaigns across live territories, built on real conversations rather than volume for its own sake.
LiveLive activations that put the brand in front of customers who've already opted into the conversation.
You've read the same threads we have.
This industry has a trust problem, and most agencies earned it. Here's the mechanism that makes us different, not just the claim.
We're paid per customer we onboard, and only once they're onboarded. Revenue is delivered to the client weekly, not billed upfront for effort.
The client measures what we deliver by how long those customers stay, not just how many we sign up. Retention is the scorecard, not volume.
BasePoint
- ✓Paid per customer, after they're onboarded
- ✓Success measured by retention, not signups
- ✓A growing client portfolio, not one account we can't lose
- ✓Performance based pay, backed by a base for stability
- ✓A structured pathway of progression from the very start
- ✓Real spend on training, seminars and incentive travel
The Industry Norm
- —Paid on signups, regardless of what happens after
- —One client, one location, one point of failure
- —Commission only from day one
- —Titles handed out with no structure behind them
- —Training that stops after week one
- —Brand experience comes second to headcount
Direct, person-to-person selling is already worth over $160B a year globally, and experiential and event marketing spend passed $128B in 2024, its first year back above pre-pandemic levels. Field marketing as a category is projected to keep growing at roughly 9-10% a year into the early 2030s.
Mark Cuban has been blunt about where this goes: as AI-generated video makes it harder to tell what's real, he expects an explosion in face-to-face engagement, events and jobs. In his words, "those that were in the office will be in the field."
We invest in every single person who starts with us. £2.8M into the campaign this year alone, before a single person on the team earns it back.
That's exactly why we're selective with who we hire, and why the investment doesn't stop on day one.
Three tiers. One clear path.
Everyone starts on the ground. Where you go from there is structured, visible, and entirely down to performance.
Live on the campaigns with the team. Real feedback, real customers, representing a top brand from day one.
Overseeing the team, managing performance, and making sure the KPIs hold up in every market they run.
Growing and scaling a market on behalf of the client, end to end.
Performance based income, backed by a base so the team has stability. Not a wage capped by a ceiling, and not all or nothing either.
A structured pathway from day one through to market management, not a title with nothing behind it.
Seminars, incentive travel and ongoing development, funded by the business, because we invest before it's earned back.
Who we work with. Who's next.
One active client today. A pipeline that's about to get bigger.
Want to see how we actually operate?
No deck full of stock photography. Just the campaigns, and the numbers behind them.